The Benefits of an Annual Corporate “Picture Day”

Photo Shoot Day Office

Remember picture day in school? Everyone had on their best, often newest clothes. Their hair was done as well as Mom and gym class or recess could accomplish. And the smiles were the brightest, happiest things going. And then it was back to normal school duds and messy hair and grumpy faces until next year rolled around. Many companies and corporations find that an annual employee photo shoot or company “picture day” has its benefits, some shared by those school days picture days, and others unique to the corporate world. We’re going to take some time to look at why you should consider a company “picture day” and the good it can do your corporation.

  1. An annual corporate photo shoot or “picture day” will give you the opportunity to update employee identification cards. With photo IDs and scan cards becoming increasingly vital for building security and employee access, as well as recognition, it’s a good idea to update them on a regular basis. New photos every year, as well as new cards, can keep your system up to date, and allow no doubt that the guy in the photo with grey hair and glasses is the same guy that got hired here 15 years ago when he had perfect vision and was a tow-headed blonde.
  2. You can keep your company’s photo directory up to date. No more embarrassing shots of you with a Burt Reynold’s mustache and a pastel leisure suit gracing the front office wall. No more 90s inspired eye makeup or even last year’s bad hair do, either. Give your clients and vendors a more accurate (and hopefully fashion-conscience) view of you and your team with new portraits every year.
  3. You’ve got an impressive, well designed website. Why darken the Meet the Team or About Us page with old, outdated photos? Use those new portraits from your annual picture day to give your website visitors fresh faces and current looks to use to get know you.
  4. Speaking of “getting to know you” if you are handing out business cards or brochures without your photo on them, or with a photo that barely resembles you, an annual photo day will allow you to have a nice, clean, professional portrait to use for your networking and marketing materials. Don’t leave them trying to remember just who you were. Leave them with a smile to go with the name.
  5. Instead of adding new faces to your photo directory “sometime in the future”, you can be sure to include them in the annual photo shoot. There’s no more feeling left out, no more “strange guy” or “new girl” prowling about your offices. And new employees will have a professional photo to use for business cards, web sites, and other important marketing and networking materials.

Having an annual picture day or portrait shoot for your employees can have many benefits for them, for you, and for your corporation. It’s an easy way to give a fresh face to the future of your company, as well as helping to create a feeling of family, of belonging, of being special. And hopefully, you’re better at dressing yourself now than you were in junior high!

How to Store your Digital Photos like a Pro

Store Digital Photos like a Pro1
 
Most professional photographers can’t afford to be messy or haphazard with their photo storage, because they rely on access to those photos for their livelihoods. And with the hundreds, if not thousands, of photos that pass through their lenses, they have to be really on the ball when it comes to storing and organizing their shots. Many amateur photographers become overwhelmed just thinking about storing and organizing their digital photos. Today we’re going to look at one way we professional shutterbugs use to store and organize our photos, so if you are one of those overwhelmed souls you, too, can get a handle on things.

#1Start Today

Don’t try to store and organize ten years’ worth of photos in one sitting. Or even in one month. Go forward from today with a new digital photo storage and organizational plan, and catch up with past, unorganized photos as you have time. Save that mess for rainy days and nights when there’s nothing good on tv.

#2Set Up a System

On your computer, set up a folder for this year. Yes, even if you are reading this in December, set up a folder for this year. Inside that folder, create a folder for each month. Now, you are ready to begin. You’ll do this with each year going forward, and with each year you go back to once you get around to organizing and storing all those old photos, too.

#3Store and Organize Right Away

As soon as possible after the end of the event or occasion, transfer those shots from your camera card to your computer. Create a folder within the appropriate month, aptly titled – Jill’s Wedding, Bob’s Birthday, Dad’s New Car – so that you can quickly and easily find those photos when you want them. With old photos, if you can’t quite remember that month, you can always simply use the event name to help with organization and future reference.

#4Edit Soon, Too

Go through all the photos in your event file one by one and view them up close. Delete any that you don’t want – eyes closed, blurry shot, duplicates, etc. – very soon after you store them. Why? Several reasons – the event will still be fresh in your mind, so you can add names, captions, etc. as desired; you’ll have only good shots to print or transmit should someone want them; and lastly, there’s nothing worse than getting behind with editing and having to do a ton of it to do, too. There’s only so many rainy days and bad reruns available.

#5Back Up Storage Is Always a Good Idea

Don’t trust all your digital photos to your computer’s hard drive for safe keeping. Find an acceptable form of backing up your photos – online service, memory stick, CD, hard copies, etc. – that is reliable and easy for you to use and access. Back up each and every folder after you’ve finished editing. Every folder, every time. That way, nothing can happen to take all your hard work and flush it down the drain. Make sure to label or index your back up files in some way, too, to allow for easier location of individual pics when you need them.

Following these five steps will soon have your digital photos stored and organized just like a professional photographer’s stash of great shots. You’ll have peace of mind knowing that your photos can be found easily and quickly when you want or need them, and that they’ll be around for years to come!

Benefits of Using a Professional Photographer vs Doing It Yourself in a Professional Environment

Corporate Photo Shoot in Phoenix, AZ

When it comes to choosing who you should use for your professional or corporate photography sessions, there are many things to consider. Among them are cost, availability, experience and professionalism. Let’s look at each one in turn, to help you make the most important decision regarding your corporate or professional shoot.

Cost

It’s true that hiring a professional can be more costly than DIYing yourself or having an amateur shutterbug on your staff do it. However, please realize that you’re entrusting the corporate mission and your companies branding into the hands of your photographer.

The cost typically involves the conceptual development of the project, the shoot schedule and list, post production, delivery of print and web ready images. Now, with digital photography, you may think there’s not much in the way post production. Postproduction is Photoshop, basic retouching, color correction, editing, cropping, archiving, compressing, and uploading to servers and delivery. Can the DIY do that when you need it? The mission at Brad Armstrong Photography is to provide personalized corporate photography that individually identifies your company through quality photography that directly translates your mission. Do you really want to give this responsibility to anyone but a professional?

Availability

We often have full schedules, but we’re also in the business of photography so we’re flexible and work around your schedules to achieve the best results possible for your photo shoot.

Experience

Any business professional setting up a photo shoot for staff photos or a new business marketing brochure will hopefully check into the experience level of the photographer he or she ultimately hires. Ask for references. View a portfolio. Check for online reviews.

Professionalism

The biggest advantage of using a professional photographer over an amateur or DIYing it is that it is the pro photographer’s JOB to do a good job. He, by necessity, has to please his client. He has to arrive when scheduled, leave when scheduled, and do what he was hired to do while he is there. He has to deliver the goods on time (or have alternative arrangements ahead of time) and he has his professional reputation to protect. He can’t afford to be late, to goof off, to take bad photos, or to “forget” deadlines or delivery dates. By virtue of being a professional, you can expect to be treated as a fellow professional, not mom’s boss.

Hiring a professional photographer is the best thing you can do for your business and corporate photography needs. Yes, it may cost more, but the quality of the work, professionalism and experience you’ll receive will make all the difference.