Annual Corporate Picture Day-710

Photography: Six Reasons to Add It to Your Public Relations Campaign

We all know the power of an image in advertising. But have you ever stopped to wonder about the power photos might have in your press materials. Whether they go straight in front of the public, or have to pass through an editor’s hands, including good quality professional photos in your PR content can mean the difference between its success and failure. And that’s with both the public and the press alike. Here’s six good reasons to add professional photos to your next PR campaign:

1. It shows the faces behind the campaign.

There’s a reason charities have a “poster child”. There’s a motive for movie makers to show you who’s “behind the scenes.” It’s human nature to want to have someone to identify with a cause or product. It’s also human nature to know who’s who and to have some idea of who’s in charge and who’s working hard to get the job done. Photography can show these folks who are seldom seen, but perhaps should be.

2. It can show a need.

Need more space? More donations? More volunteers? Photography can accurately capture the lack of workspace, the lack of funding, the lack of folks. By placing the need on film, you have irrefutable proof of its existence.

3. It can show progress.

Just as you can capture your cramped, dingy office space, you can also tout your new spacious, open facilities. You can also show off your latest equipment, you new staff, your expanding product line. Before and after shots are a great way to announce to the world that you are on the move in an upwardly direction.

4. It can give an “insider’s” view.

Just as you can showcase the folks behind the curtain, you can actually take your audience behind that curtain with photos of everyday “life” or of special events. Just as we want to know the people behind the cause, we also enjoy seeing what they do, where they work, how they have fun. Showing off your latest event can almost guarantee that your next one will have a bigger, better attendance, as those who missed out will see just what they’ve missed.

5. It makes good sense.

We’ve become a very visually-oriented culture. Press releases with photos get 45% more reads than those without. If folks are attracted to, and have become used to, visual content, then you’d be foolish to offer up PR materials that are void of images.

6. It may make all the difference between being published and being bounced.

Some news outlets demand images with all press materials. Others simply give preference to those that are accompanied by one or more photos. Including photos in your press materials can be the deciding factor between getting editorial space and ending up in the dust bin. Many editors know that materials with images get more attention from the readers. They’ll print the ones that will get the reads.

Photography is a good idea for both marketing and PR campaigns. And as we’ve seen, both the consumer and the publisher will gravitate toward materials that include photos. Give your PR content the best chances it has of reaching its intended audience by adding some professional photos. You can’t afford not to.

Why You Should Hire a Professional Photographer

Hire a Photographer in Phoenix, AZ

When you’re considering a photo shoot – be it for corporate/business reasons, or personal ones – you’ve only got one shot at getting the right photographer for the job. There may be benefits to having an intern or “friend of a friend” do it, but you may get what you pay for. Professional photographers can bring experience, education, and a commitment to excellence that your “friend” probably doesn’t have. Here are 5 very good reasons to hire a professional photographer for your next photo shoot.

Education or training –

Most professional photographers have some education or training. They know how to set up shots. They can deal with any type of lighting. They can create the kind of candid shots that you might want. They’ve either trained in an art or photography program, or they’ve apprenticed until another pro. They know their stuff, and it shows.

Interest in you –

A pro will sit down and get to know you. He will want to know your style, your needs, your wants when it comes to the photos of your event. He will need to know your personality, so as to best capture it. And he’ll want to do what YOU want him to do, to get the shots you want. Expect a pre-shoot appointment to discuss all that goes into your photo shoot, before the camera ever comes out of the bag, or anyone says “Cheese”.

Quality equipment –

While not every professional photographer can afford to have the latest, greatest equipment available in the world of professional photography, it’s a good bet that every one of them has the best they can, and they know how to use it, too. A professional digital SLR outfit, lights, backdrops – whatever it is that your shoot calls for – will be on hand, and in the hands, of your photographer.

Artistic vision –

Each photographer has his or her own style and artistic preferences. And they can bring those preferences and visions to bear in your photos. They can often “see” the shot before they snap it, or even line it up. This internal eye can help create unforgettable photos that will be unique and different. Don’t forget, many professional photographers were trained in art schools and programs. They can bring an artistic flair to your photos, as well as a well-trained eye, that will create photos you’ll treasure forever.

Post Processing Abilities –

Your professional photographer has more than just PhotoShop at his fingertips. He will also have high quality processing software and printing equipment, in addition to his high-end camera and other items. Your prints will be blemish-free, distortion-free, and “touched up” to correct hue, lighting, exposure and anything else that may be a bit off. Your prints will have a professional finish, and custom look.

Professional photographers are an investment in value. You’ll value your photos for years to come when you hire a professional to handle them. After all, as we said in the intro, you only get one shot to find someone to take the best shots.

5 Questions to Ask Before Hiring a Professional Photographer

5 questions to ask before hiring photographer

Hiring a professional photographer can be a daunting task. You want your photos to be the best they can, but you don’t necessarily want to have to sign over your first born to be able to afford them. And then there’s the importance of it all – corporate ID’s, wedding day memories, retirement party – things that if you get it wrong by choosing the wrong photographer, you will regret for a very long time, possibly forever. So, how to know which professional photographer is the right one for you? Here’s a quick list of 5 questions to ask every prospective photographer on your list. The answers to these should help you narrow the field to just the right one or two shutterbugs to fit the bill. Read more